ITV

Client : ITV Creates
Curator : Charlie Levine
Status : Completed 2019
Film : Electric Robin
Photography : Theo Deproost

NEON were commissioned by ITV, the UK’s largest independent broadcaster, to re-imagine their Ident (animated logos) to be shown between programming. Our ident took inspiration from the physical responses that takes place when watching great television. The ITV logo is re-imagined as hundreds of hairs that move, much like those on our arms!

The ident was displayed across all channels between the 21-27 October 2019.